The Washington Nationals will introduce their new marketing campaign this weekend with a TV commercial that brings a new swagger to South Capitol Street.

Natitude - by the Washington Nationals Michael MorseThe campaign introduces “Natitude,” a new word that was inspired by the way the team played last year, team president Andy Feffer told the Post’s Dan Steinberg.

“There’s no pressure on me. The pressure’s on the pitcher,” says outfielder Michael Morse in the commercial. “I don’t care if you’re the best. I’m gonna get you,” adds second baseman Danny Espinosa.

Following on last year’s successful revamping of the brand, and last month’s “Take Back the Park” campaign, the new slogan continues a dramatic shift from the days when former Nationals president Stan Kasten ran things with a cacophany of colors, logos, slogans, and conciliatory invitations to Phillies fans.

Of course, if the team doesn’t perform, this opens them up to mockery, but I doubt manager Davey Johnson would want it any other way. Well done, Mr. Feffer.

Nationals’ racing presidents lobby for Michael Morse

Washington Nationals Presidents Race - Let Teddy WinAbe Lincoln wins the Washington Nationals Presidents RaceWashington Nationals Racing Presidents Vote for Michael MorseOn Wednesday’s TV broadcast of the Nationals’ 5-4 victory over the Chicago Cubs, MASN play-by-play man Bob Carpenter called it “one of the best races Teddy has ever raced.”

Unfortunately for Teddy, it wasn’t quite enough.

Abe Lincoln led wire to wire in an all-out sprint, with Teddy Roosevelt tailing him step for step the whole way. It was an impressive showing that sent the crowd to its feet, but didn’t prevent Abe from capturing win #19 on the season.

Upon crossing the finish line, the four presidents revealed the message hidden on their t-shirts.

“Vote 4 Morse,” said the message on their chests. Thomas Jefferson added Morse’s signature “Beast Mode” t-shirt.

Morse is a finalist in the All Star team Final Vote. Voting is unlimited and is open until Thursday afternoon.
Vote often!

Video courtesy of YouTube member lfahome.

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