The Washington Nationals revealed more details of their planned year-long tenth anniversary celebration Tuesday at Nationals Park, including new giveaway items, concessions, and an anniversary ad campaign, plus some features being added to the ballpark itself.
Chief Marketing and Revenue Officer Valerie Camillo has embraced the team’s fans on social media, and upped the ante Tuesday by hosting a small group of active fans at the ball park, announcing the new programs, and asking them to share the news via social media.
Among the many pillars of the year-long campaign is be an effort to thank the DC community for supporting the Nationals. The thank-you effort will include unexpected acts of thanks, kicking off on Wednesday as team representatives will show up at a Maryland McDonald’s location and pay for lunch for all patrons who show up during that hour.
Elements of the team’s new ad campaign were also revealed. The “Ten Years Of…” theme will focus on ten years of memorable game moments, but also embrace other aspects of the fan experience, including the development of a young fan base in the DC community.
The previously-announced promotion/giveaway schedule was enhanced with details about several new giveaway items tied to fan-inspired “theme nights.” For 80s night, fans will receive a Nationals-themed rubiks cube. For Star Wars day, fans will receive a Nats-themed R2D2 beverage coozie. For college night, fans will receive fairly large and substantial-looking tailgate chairs in UVA colors. Quantities have yet to be announced.
Images of the first three “10 Year” commemorative bobblehead dolls show Livan Hernandez throwing the first pitch in Nationals history in his road uniform, Ryan Zimmerman pumping his fist after walking off the first game in Nationals Park history, and Stephen Strasburg tipping his cap after his major league debut.
Finally, the 10th anniversary nesting doll was revealed to including dolls of Max Scherzer, Bryce Harper, Ryan Zimmerman, Chad Cordero, and Frank Robinson. All changes have been updated here
Nationals Park itself gets two significant updates for 2015. The locations of notable home runs in Nationals history will receive permanent recognition in the form of red painted seats. The initial “inductees,” chosen based on distance and historical significance, include Ryan Zimmerman’s home run from the stadium’s first game in 2008, Adam LaRoche and Bryce Harper’s two third level home runs from April, 2014, Jayson Werth’s 2012 NLDS Game 4 walk-off home run, Michael Morse’s Red Porch dinger from July, 2012, and Bryce Harper’s third level shot during the 2014 playoffs.
In the Club Level, or more accurately, The Norfolk Southern Clubhouse level, a first-of-its-kind mechanical scoreboard wall has been installed to provide game updates for those taking advantage of the club’s indoor amenities during the game.
The wall-sized scoreboard features model trains that move along tracks to indicate balls, strikes, and outs, and pop out of bases to indicate baserunners. Above the club level, a model train will now run nonstop during and after the games.
New food options were not discussed, however Camillo shared that a beer cart will be featuring a custom brew made specifically for the Nationals’ tenth anniversary season. Its name: Sam Adams Nats Anniversary IPA.
2 thoughts on “Nationals “Ten Years Of…” campaign kicks off with new team ads, more giveaways, and a custom brew, plus changes at Nationals Park”
I heard there will be metal detectors too? Do they anticipate this significantly slowing down the flow of the crowd into the park?
Yes. The metal detectors are installed, and yes this will slow things down at the gates, so show up earlier, ESPECIALLY for opening day.
Note: This is something mandatory instituted by major league baseball at all ball parks.