Washington Nationals fans filled the stands Saturday night to watch pitcher Collin Balester’s inauspicious Nationals Park debut vs. the Houston Astros. Despite the home team’s recent string of misfortune, it’s good to see the weekend crowds consistently topping 30,000 regardless of opponent. Great weather has certainly helped, and by now Washingtonians are figuring out that … Continue reading Abe goes for homestand sweep Sunday at Nationals Park
You’ve heard the ads on the radio. The umpire calls “Strike One. Strike Two. Strike Three. You’re Out!” and the voice over intones “Now you know how it feels to try to find parking at a Nats game.” Regular readers know that I’m a bit angry about the DC Metro’s horrible negative ad campaign, which … Continue reading Consider Parking This Weekend at Nationals Park
The presidential primaries have got nothing on the Washington Metro when it comes to negative advertising. Every day, I am bombarded by radio ads telling me that if I choose to drive to Nationals park, I will not find parking, miss the entire game, and regret it for the rest of my life. What’s wrong … Continue reading Parking at Nationals Park? Piece of Cake!
This weekend should draw huge crowds at Nationals Park starting with tonight’s game against the Chicago Cubs, and the warm weather plus some well-timed heroics by Felipe Lopez may be just the thing the Nationals needed to spark a turnaround. This is a long homestand, and Nationals fans have probably started to figure out that … Continue reading Just What the Doctor Ordered
Attendance has been weak at Nationals Park. The reason is because the team has “gone negative” with their representations of transportation, and created the impression that the new park is hard to get to. Continue reading The Nationals’ Big Marketing Mistake