Nationals announce first-ever Ignite Your Natitude Tweet-up

The Washington Nationals will be announcing the inaugural Ignite Your Natitute Tweet-up to be held at Nationals Park during the July 3 game vs. the San Francisco Giants.

The team will be setting aside a section in Nationals Park for those who RSVP via Twitter, with a special discount ticket package.  The exact location of the tickets will be announced late in June, and the team has promised that the location of the tickets will improve based on the number of RSVPs received.

To RSVP, simply tweet “RSVP” and use the hashtag #IYNT.  Tickets will go on sale June 22.

The Nats have promised an evening of prizes and giveaways based on Twitter activity, both before and during the game.

“Twitter will be integrated into the whole evening, from the pre-game through the end,” said Nationals Director of Creative Services and New Media Chad Kurz. “Teddy will have a hand as well.”

Racing Presidents help christen “Natitude Park,” but Nats still don’t Let Teddy Win

Natitude on display at Washington Nationals Natitude ParkNatitude hastagPresidents race with NatitudeGeorge Washington wins the presidents race at Nationals ParkWhen the Washington Nationals introduced their much-misunderstood “Take Back the Park” program in February, and followed it in March with their 2012 Natitude marketing campaign, they put a lot on the line.

In shining a spotlight on past indignities, team president Andy Feffer left little room for error.  A poor start by the team or an overwhelming invasion by Phillies fans, and the Nats marketing team would be under major heat.

On Friday night, the Nationals doubled down on their brash marketing approach, renaming the stadium “Natitude Park,” and passing out “Our Park” signs to fans at the bottom of the stands.

Like it or not, the Nationals relentless marketing had an impact, as the term “Natitude” passed even “DC” and “Mitt Romney” among trending topics in the DC Twitterverse.

With group ticket sales curtailed, Phillies fans were dispersed throughout the ball park, and various attempts to start Phillies cheers were quickly drowned out by a packed house of Nats fans who clearly got the message, repeatedly drowning out the Phillies cheers every time they started.

The racing presidents ignited their Natitude by running through a giant hashtag to start their fourth-inning race. Apparently George Washington brought more Natitude to the table than his opponents, running away with the victory.

Before the game, rumors were flying from inside the stadium that the Nationals might let Teddy win if the game was a sellout.  It wasn’t, but it’s still very possible for Saturday afternoon, when the busloads arrive from Philly.

Video courtesy of YouTube member lfahome

Natitude

The Washington Nationals will introduce their new marketing campaign this weekend with a TV commercial that brings a new swagger to South Capitol Street.

Natitude - by the Washington Nationals Michael MorseThe campaign introduces “Natitude,” a new word that was inspired by the way the team played last year, team president Andy Feffer told the Post’s Dan Steinberg.

“There’s no pressure on me. The pressure’s on the pitcher,” says outfielder Michael Morse in the commercial. “I don’t care if you’re the best. I’m gonna get you,” adds second baseman Danny Espinosa.

Following on last year’s successful revamping of the brand, and last month’s “Take Back the Park” campaign, the new slogan continues a dramatic shift from the days when former Nationals president Stan Kasten ran things with a cacophany of colors, logos, slogans, and conciliatory invitations to Phillies fans.

Of course, if the team doesn’t perform, this opens them up to mockery, but I doubt manager Davey Johnson would want it any other way. Well done, Mr. Feffer.

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