Posted on March 2, 2012 by Presidents Race Fan
The Washington Nationals will introduce their new marketing campaign this weekend with a TV commercial that brings a new swagger to South Capitol Street.
The campaign introduces “Natitude,” a new word that was inspired by the way the team played last year, team president Andy Feffer told the Post’s Dan Steinberg.
“There’s no pressure on me. The pressure’s on the pitcher,” says outfielder Michael Morse in the commercial. “I don’t care if you’re the best. I’m gonna get you,” adds second baseman Danny Espinosa.
Following on last year’s successful revamping of the brand, and last month’s “Take Back the Park” campaign, the new slogan continues a dramatic shift from the days when former Nationals president Stan Kasten ran things with a cacophany of colors, logos, slogans, and conciliatory invitations to Phillies fans.
Of course, if the team doesn’t perform, this opens them up to mockery, but I doubt manager Davey Johnson would want it any other way. Well done, Mr. Feffer.
Filed under: Washington Nationals | Tagged: Andy Feffer, Danny Espinosa, Marketing, Michael Morse, Natitude | 2 Comments »
Posted on April 3, 2011 by Presidents Race Fan
Fans who braved the cold and volatile weather at Nationals Park Saturday were rewarded with the Nats’ first victory of the season — a dramatic affair that included a hail storm and two weather delays, spectacular defensive plays, heroics, and a rare suicide squeeze.
While new regulars Rick Ankiel, Danny Espinosa, and Jayson Werth were giving long-suffering Nats fans new reasons for hope, Teddy Roosevelt again failed to deliver in the 4th-inning presidents race, falling short after being paired with Abraham Lincoln in yet another team race — this time aboard tandem bicycles.
Teddy and Abe had the lead heading into the right field corner, but failed to negotiate the turn and watched as George and Tom passed them to take the tape in the season’s second race.
Within moments of walking off field in defeat, Teddy sent a message to his Twitter followers:
“That’s it!!”, he wrote. “That is the last time Abe loses a race for me! Tomorrow I’m challenging him mono e mono!” (sic).
Sounds like we can expect fireworks Sunday in the final game of the series.
Video courtesy of YouTube member lfahome
Filed under: Videos | Tagged: bicycles, Danny Espinosa, Jayson Werth, Rick Ankiel, tandem bikes, Twitter | Leave a Comment »