Nationals “Ten Years Of…” campaign kicks off with new team ads, more giveaways, and a custom brew, plus changes at Nationals Park

The Washington Nationals revealed more details of their planned year-long tenth anniversary celebration Tuesday at Nationals Park, including new giveaway items, concessions, and an anniversary ad campaign, plus some features being added to the ballpark itself.

Valerie Camillo at Nationals ParkWashington Nationals Ads Ten years of Washington Nationals Ads Ten years of Washington Nationals Ads Ten years of Washington Nationals Ads Ten years of Washington Nationals Ads Ten years of Nationals Bobbleheads and giveawaysChief Marketing and Revenue Officer Valerie Camillo has embraced the team’s fans on social media, and upped the ante Tuesday by hosting a small group of active fans at the ball park, announcing the new programs, and asking them to share the news via social media.

Among the many pillars of the year-long campaign is be an effort to thank the DC community for supporting the Nationals. The thank-you effort will include unexpected acts of thanks, kicking off on Wednesday as team representatives will show up at a Maryland McDonald’s location and pay for lunch for all patrons who show up during that hour.

Elements of the team’s new ad campaign were also revealed. The “Ten Years Of…” theme will focus on ten years of memorable game moments, but also embrace other aspects of the fan experience, including the development of a young fan base in the DC community.

The previously-announced promotion/giveaway schedule was enhanced with details about several new giveaway items tied to fan-inspired “theme nights.” For 80s night, fans will receive a Nationals-themed rubiks cube. For Star Wars day, fans will receive a Nats-themed R2D2 beverage coozie. For college night, fans will receive fairly large and substantial-looking tailgate chairs in UVA colors. Quantities have yet to be announced.

Images of the first three “10 Year” commemorative bobblehead dolls show Livan Hernandez throwing the first pitch in Nationals history in his road uniform, Ryan Zimmerman pumping his fist after walking off the first game in Nationals Park history, and Stephen Strasburg tipping his cap after his major league debut.

Finally, the 10th anniversary nesting doll was revealed to including dolls of Max Scherzer, Bryce Harper, Ryan Zimmerman, Chad Cordero, and Frank Robinson. All changes have been updated here

Nationals Park itself gets two significant updates for 2015. The locations of notable home runs in Nationals history will receive permanent recognition in the form of red painted seats. The initial “inductees,” chosen based on distance and historical significance, include Ryan Zimmerman’s home run from the stadium’s first game in 2008, Adam LaRoche and Bryce Harper’s two third level home runs from April, 2014, Jayson Werth’s 2012 NLDS Game 4 walk-off home run, Michael Morse’s Red Porch dinger from July, 2012, and Bryce Harper’s third level shot during the 2014 playoffs.

In the Club Level, or more accurately, The Norfolk Southern Clubhouse level, a first-of-its-kind mechanical scoreboard wall has been installed to provide game updates for those taking advantage of the club’s indoor amenities during the game.

The wall-sized scoreboard features model trains that move along tracks to indicate balls, strikes, and outs, and pop out of bases to indicate baserunners. Above the club level, a model train will now run nonstop during and after the games.

New food options were not discussed, however Camillo shared that a beer cart will be featuring a custom brew made specifically for the Nationals’ tenth anniversary season. Its name: Sam Adams Nats Anniversary IPA.

Nationals 2015 Promotion/Giveaway Scedule: Bobbleheads, nesting dolls, garden gnome, Jayson Werth Chia pet, Star Wars night and more highlight 10th anniversary celebration

NOTE: Updated to include all dates and giveaway items

Washington Nationals Chief Revenue and Marketing Officer Valerie Camillo revealed details of the Nats’ 2015 promotion schedule at a season plan holder event Saturday at Nationals Park. Highlights include bobbleheads, a garden gnome, nesting dolls, and theme nights suggested by fans.
Washington Nationals Chief Revenue and Marketing Officer Valerie Camillo

Washington Nationals Commemorative Tin

Washington Nationals 10 year anniversary logo 20152015 marks the tenth anniversary of baseball’s return to Washington, and the milestone will be the centerpiece of the team’s marketing campaign, with season-long promotions celebrating ten years of memorable moments. Fans will be encouraged to use the hashtag #Nat10nals in social media throughout the year.

The theme will be highlighted on what the team is calling “10-Year Tuesdays,” one Tuesday each month that will feature special guests, pregame ceremonies, and a collectible keepsake for the first 10,000 fans. The giveaways collectively will fit inside a commemorative tin, which will be the giveaway for the first 25,000 fans on opening day.

The tin features a new 10 year anniversary logo that will also appear on jerseys worn by Nationals players and coaches, official game balls, bases and lineup cards throughout the season.

Five bobbleheads will be distributed commemorating great moments in Nationals history. As was announced last week, these and five other major giveaway items were being revealed by fans as part of the Ten Days of Teddy promotion.

Livan Hernandez Bobblehead

Livan Hernandez Bobblehead

Commemorative items include a Livan Hernandez bobblehead commemorating the Nationals’ first game, a Ryan Zimmerman bobblehead commemorating the first game at Nationals Park, a Stephen Strasburg bobblehead commemorating his 14-strikeout major league debut, a Jayson Werth bobblehead commemorating his playoff game 4 walk-off from 2012, and a Jordan Zimmermann bobblehead commemorating his 2014 no-hitter. Other items revealed include a commemorative mini lineup card from the 2005 inaugural game, a commemorative coin and a bottle stopper that Camillo says will be perfect for wine bottles. Camillo told the crowd that a sixth bobblehead is still a possibility.

2015 promotions will also include Nationals commemorative nesting dolls featuring Max Scherzer, Bryce Harper, Ryan Zimmerman, Chad Cordero, and Frank Robinson. Ten lucky fans will randomly receive unique handmade “golden ticket” dolls that are more elaborate and contain ten dolls each.

Last year’s Jayson Werth Garden Gnome was the most popular giveaway in team history, and so another gnome giveaway is planned featuring Anthony Rendon. Camillo teased that a unique new giveaway scheduled for August 5 could top the garden gnome in fan popularity. UPDATE: That item will be a Jayson Werth Chia Pet. Camillo said this is the first baseball giveaway of its kind.

Saturday, May 9 will be dedicated to the inaugural 2005 team and its Hall of Fame skipper Frank Robinson. Robinson will return to Nationals Park where he’ll be joined by former players and special guests, and watch as his name is added to the Nationals Park ring of fame.

By popular demand, the team will also introduce “theme nights,” an idea borrowed from other teams an reportedly the subject of frequent suggestions by fans. July 19 will be Star Wars day, in which fans will receive an R2D2 drink coozie. Here’s guessing there will be more than one wookie showing up wearing Werth’s #28 jersey.

The known dates are on the schedule below. Additional dates Nats postgame live concerts will be updated here as they are announced:

2015 Washington Nationals
Promotion / Giveaway Schedule

Date/Time Opponent Promotion
Mon 4/6 NYM Commemorative Tin (25,000 fans)
Mon 4/8 NYM Rally Towel (all fans)
Thu 4/16 PHI Black Heritage Night
Fri 4/17 PHI Military Appreciation Night
Sat 4/18 PHI Pups in the Park
Sun 4/19 PHI Screech’s Birthday
Scout Day #1
Kids Run the Bases
Signature Sunday
Tue 4/21 STL 10-Year Tuesday:
Stationery Set
(10,000 fans)
Mon 5/4 MIA Great Moments in Nationals History:
Livan Hernandez Bobblehead Commemorating 2005 First Game in Nationals History 
(25,000 fans)
Tue 5/5 MIA 10-year Tuesday:
Commemorative Bottle Stopper 
(10,000 fans)
Wed 5/6 MIA Weather Day
Fri 5/8 ATL U.S. Navy Night
Sat 5/9 ATL 10th Anniversary Day with Frank Robinson
Sun 5/10 ATL Kids Run the Bases
Signature Sunday
Tue 5/19 NYY Tote Bag (25,000 fans)
Sat 5/23 PHI Women in the Military Day
Pups in the Park
Mon 5/24 PHI 10th Anniversary Poster (10,000 fans)
Kids Run the Bases
Signature Sunday
Mon 6/1 TOR U.S. Army Night
Tue 6/2 TOR 10-Year Tuesday
Commemorative Coin
(10,000 fans)
Wed 6/3 TOR Pups in the Park
Thu 6/4 CHC Great Moments in Nationals History:
Ryan Zimmerman Bobblehead Commemorating 2008 Opening Day of Nats Park 
(25,000 fans)
Sun 6/7 CHC Kids Run the Bases
Signature Sunday
Wed 6/17 TAM LGBT Night Out
Thu 6/18 TAM Ladies Night
Fri 6/19 PIT Pilsner Cup (15,000 fans age 21+)
Sat 6/20 PIT Seniors Stroll the Bases (age 55+)
Champions Day – High School
Scout Day #2
Sun 6/21 PIT Pups in the Park
Kids Run the Bases
Signature Sunday
Wed 6/24 ATL College Rivalry Night:
Virginia vs. Virginia Tech
Nats Themed Folding Tailgate Chair (# TBA)
Fri 7/3 SFG Post-game fireworks
Sun 7/5 SFG Great Moments in Nationals History:
Stephen Strasburg Bobblehead 
Commemorating
14-Strikeout 2010 Debut 
(25,000 fans)
Kids Run the Bases
Signature Sunday
Mon 7/6 CIN Social Fan Event
Tue 7/7 CIN 10-Year Tuesday:
Lapel Pin
(10,000 fans)
Sat 7/18 LAD Scout Day #3
Sun 7/19 LAD Star Wars Day
Kids Run the Bases
Signature Sunday
R2D2 Drink Coozie (# TBA)
Tue 7/21 NYM U.S Marine Corps Night
Wed 7/22 NYM Camp Day
Tue 8/4 ARI 10-Year Tuesday:
Replica 2005 Ticket
(10,000 fans)
Wed 8/5 ARI Jayson Werth Chia Pet (25,000 fans)
Thu 8/6 ARI U.S Coast Guard Night
Fri 8/7 COL Post-game fireworks
Sun 8/9 COL Kids Run the Bases
Signature Sunday
Fri 8/21 MIL Cap (15,000 fans)
Sun 8/23 MIL Kids Run the Bases
Signature Sunday
Tue 8/25 SDG Anthony Rendon Garden Gnome (25,000 fans)
Thu 8/27 SDG Pet Day: Player Pet Calendar (10,000 fans)
Sat 8/29 MIA 80s Night
Nats Themed Rubiks Cube (# TBA)
Sun 8/30 MIA Great Moments in Nationals History:
Jayson Werth Bobblehead 
Commemorating 2012 NLDS Game 4 Walk-off Home Run (25,000 fans)
Kids Run the Bases
Signature Sunday
Thu 9/3 ATL Nesting Doll (20,000 fans)
Pups in the Park
Sun 9/6 ATL Kids Run the Bases
Signature Sunday
Tue 9/8 ATL 10-Year Tuesday:
2005 inaugural game miniature lineup card
Wed 9/16 NYM Patriotic Series: Heroes Day
Thu 9/17 MIA Hispanic Heritage Day
Fyi 9/18 MIA U.S Air Force Night
Sat 9/19 MIA Faith Day
Sun 9/20 MIA Kids Run the Bases
Signature Sunday
Fri 9/25 PHI Great Moments in Nationals History:
Jordan Zimmermann Bobblehead 
Commemorating
His 2014 Final Game No-hitter 
(25,000 fans)
Sat 9/26 PHI Pups in the Park
Sun 9/27 PHI Gloves (25,000 fans)
Kids Run the Bases
Signature Sunday

“Ten Days of Teddy” let’s fans reveal Nationals 2015 Promotion/Giveaway Schedule

Washington Nationals Teddy Roosevelt Racing President Promotion ScheduleThe Washington Nationals promotion/giveaway schedule — including the identities of the 2015 bobblehead days — will be revealed over the first ten weekdays of February by fans, with the help of racing president Teddy Roosevelt.

Each weekday from February 1st-13th between 11:00am and 1:00pm, Teddy Roosevelt will appear somewhere in the DC metropolitan area and tweet about his location. The first fans to find him each day and show him the tweet will find out the date of a promotional giveaway and get to make the announcement from their own Twitter accounts.

The Nationals announced the plan this morning via the team blog. Teddy can be followed @Teddy26Nats.

Nationals Park free postgame concerts announced, Paul McCartney to visit July 12

The Nationals announced Friday that Nationals Park has been added as a stop on Paul McCartney’s Out There tour on July 12. Tickets go on sale Friday, April 12 at 10:00am through Tickets.com.

Performers were also announced for the NatsLive post-game concert series. Blues Traveler (June 8), Thompson Square (July 6), Gavin DeGraw (August 31) and Montgomery Gentry (September 21) will perform free concerts for ticketholders after Saturday night games this summer. With last week’s announcement of bobbleheads for Gio Gonzalez, Bryce Harper, and Davey Johnson, our Nationals promotion/giveaway schedule is now filled out for the season.

Nationals Promotion/Giveaway Schedule for 2013

The Washington Nationals 2013 game day promotion/giveaway schedule is out, including three bobblehead nights and four Saturday night post-game concerts, up from the three highly successful concert nights last season.

Based on past years’ choices, it’s a good bet we’ll see the team’s first bobbleheads for stars Bryce Harper and Gio Gonzalez and new centerfielder Denard Span (unless new racing president William Howard Taft gets the nod).  We’ll update the schedule below as soon as confirmed.  Additional giveaways will include a cap, t-shirt, pilsner cup, lunch tote, baseball tote, kids arm sleeve, team poster, and backpack.

UPDATE: Retiring manager Davey Johnson got the nod for Bobblehead #3 behind Harper and Gonzalez (see below), and the concert performers have been announced (Blues Traveler, Thompson Square, Gavin DeGraw, and Montgomery Gentry).

The popular Pups in the Park promotion, in which a section is reserved for canine guests, returns to Nationals Park for four dates in April, May, June, and September. The team has also added food promotions, including $1 Hot Dog, $1 Ice Cream, and $5 beer + peanuts nights.

It’s a robust promotion schedule, with only a few oddities (a cap that’s only for adults, a poster giveaway on post-game concert night).  Families should note that Kids cannot run the bases after the late Sunday start on August 11.

2013 Washington Nationals Promotional/Giveaway Schedule

Date/Time Opponent Promotion
Fri Mar 29 2:05 NYY Exhibition Game
Schedule Magnet (1st 20,000 fans)
Mon 4/1 1:05 FLA Opening Day Cap (1st 20,000 fans)
Wed 4/3 7:05 FLA $1 Hot Dog Night
Wed 4/10 7:05 CWS $5 Beer + Peanuts Night
Sat 4/13 1:05 ATL Gio Gonzalez Bobblehead (1st 15,000 fans)
Sun 4/14 1:35 ATL Pups in the Park
Screech’s Birthday
Kids Opening Day
Kids Run the Bases
Signature Sunday
Sat 4/27 1:05 CIN Patriotic Series – Military Appreciation Day
Sun 4/28 1:35 CIN Kids Run the Bases
Signature Sunday
Tue 5/7 7:05 DET MLB Network Backpack (1st 25,000 fans)
Wed 5/8 7:05 DET $1 Hot Dog Night
Fri 5/10 7:05 CHI Pilser Cup (1st 15,000 fans age 21+)
Sat 5/11 7:05 CHI Pups in the Park
Sun 5/12 1:35 CHI Signature Sundays
Kids Run the Bases
Sat 5/25 7:15 PHI Lunch Tote (1st 15,000 fans)
Sun 5/26 1:35 PHI Signature Sundays
Kids Run the Bases
Mon 5/27 1:05 PHI Patriotic Series – Memorial Day
Thu 6/6 7:05 NYM Ladies Night
Sat 6/8 4:05 MIN NatsLive Post-Game Concert: Blues Traveler
Sun 6/9 1:35 MIN Pups in the Park
Kids Run the Bases
Signature Sunday
Thu 6/20 7:05 COL $1 Ice Cream Night
Sat 6/22 12:05 COL Baseball Tote (1st 20,000 fans)
Sun 6/23 1:35 COL Bryce Harper Bobblehead (1st 15,000 fans)
Kids Run the Bases
Signature Sunday
Wed 6/26 7:05 ARI $1 Hot Dog Night
Black Heritage Night
Mon 7/1 7:05 MIL $1 Hot Dog Night
Tue 7/2 7:05 MIL $1 Ice Cream Night
Wed 7/3 6:05 MIL Post-Game Fireworks
Thu 7/4 11:05 MIL Patriotic Series – Independence Day
Sat 7/6 4:05 SDG NatsLive Post-Game Concert: Thompson Square
Sun 7/7 1:35 SDG Signature Sunday
Kids Run the Bases
Sat 7/20 7:05 LAD Davey Johnson Bobblehead (1st 15,000 fans)
Sun 7/21 1:35 LAD Kids Arm Sleeve (1st 10,000 fans 12 & under)
Signature Sunday
Kids Run the Bases
Fri 7/26 7:05 NYM T-Shirt (1st 20,000 fans)
Sun 7/28 1:35 NYM Signature Sundays
Kids Run the Bases
Mon 8/5 7:05 ATL $1 Hot Dog Night
Thu 8/15 4:05 SFG Adult Cap (1st 15,000 fans age 21+)
Patriotic Series
Wed 8/28 7:05 FLA Hispanic Heritage Night
Sat 8/31 7:05 NYM NatsLive Post-Game Concert: Gavin DeGraw
Sun 9/1 TBD NYM Kids Run the Bases
Signature Sunday
Fri 9/13 7:05 PHI Patriotic Series – Heroes Day
Sat 9/14 7:05 PHI Pups in the Park
Sun 9/15 1:35 PHI Kids Run the Show
Kids Run the Bases
Signature Sunday
Mon 9/16 7:05 ATL $1 Hot Dog Night
Wed 9/18 7:05 ATL $5 Beer + Peanuts Night
Sat 9/21 7:05 FLA Team Poster
NatsLive Post-Game Concert: Montgomery Gentry
Sun 9/22 1:35 FLA FANtastic FANale
Kids Run the Bases
Signature Sunday

UPDATE: Here is the Nationals Promotion Schedule 2014, in which the number of bobbleheads will triple

Full Nationals Promotion/Giveaway Schedule for 2012

Here it is — the full Washington Nationals promotion/giveaway schedule for the 2012 season at Nationals Park.

There are a several additions to the preliminary schedule we previously shared. Notably, the very popular Pups in the Park promotion, in which a section is reserved for canine guests, returns to Nationals Park for four dates in April, June, July, and September. Only the previously announced luggage tag giveaway has disappeared.

The 2012 promotion schedule includes three Saturday post-game concerts (bands all to be announced), and bobblehead nights for Michael Morse, Stephen Strasburg, and Ryan Zimmerman. Fan Appreciation Day has been redubbed “Fantastic FANale.” The only announced Fireworks for the season are on Tuesday, July 3rd.

The Nationals clearly don’t anticipate the need to promote their three series vs. the Phillies, or their interleague series vs. the Yankees and Rays. Those fifteen games are notable for their absence of giveaways.

2012 Washington Nationals Promotional/Giveaway Schedule

Tue 4/3 3:05 BOS Exhibition Game
Schedule Magnet (1st 20,000 fans)
Thu 4/12 1:05 CIN Opening Day Cap (1st 20,000 fans)
Fri 4/13 7:05 CIN T-Shirt (1st 15,000 fans)
Sat 4/14 4:05 CIN Stephen Strasburg Bobblehead (1st 15,000 fans)
Sun 4/15 1:35 CIN Jackie Robinson Day
Signature Sunday
Kids Run the Bases
Sat 4/21 1:05 FLA Pups in the Park
Sun 4/22 1:35 FLA Ryan Zimmerman Kids Jersey (1st 100,000 fans 12 & under)
Screech’s Birthday
Signature Sunday
Kids Run the Bases
Thu 5/3 7:05 ARI Drawstring Backpack (1st 20,000 fans)
Wed 5/16 7:05 PIT Military Appreciation Night
Thu 5/17 7:05 PIT Ladies Night
Sat 5/19 7:15 BAL Nationals Script Cap (1st 30,000 fans)
Sun 5/20 1:35 BAL Kids T-Shirt (1st 10,000 fans 12 & under)
Signature Sundays
Kids Run the Bases
Sat 6/2 4:05 ATL Pups in the Park
Post-game Concert: Dierks Bentley
Sun 6/3 1:35 ATL Signature Sundays
Kids Run the Bases
Sun 6/17 1:35 NYY Signature Sundays
Kids Run the Bases
Thu 6/21 7:05 TPA Black Heritage Night
Tue 7/3 6:35 SFO Post-game Fireworks
Thu 7/5 7:05 SFO Replica Truck (1st 15,000 fans)
Sat 7/7 4:05 COL Pups in the Park
Sun 7/8 1:35 COL Signature Sundays
Kids Run the Bases
Fri 7/20 7:05 ATL Beer Stein (1st 10,000 fans 21 & older)
Sat 7/21 7:05 ATL Post-game Concert: The Wallflowers
Sun 7/22 1:35 ATL Kids T-Shirt (1st 10,000 fans 12 & under)
Signature Sundays
Kids Run the Bases
Sat 8/4 7:05 FLA T-Shirt (1st 20,000 fans)
Sun 8/5 1:35 FLA Michael Morse Bobblehead (1st 15,000 fans)
Signature Sundays
Kids Run the Bases
Fri 8/17 7:05 NYM Retro Cap (first 10,000 fans)
Sat 8/18 7:05 NYM Post-Game Concert: Third Eye Blind
Sun 8/19 1:35 NYM Signature Sundays
Kids Run the Bases
Sat 9/1 7:05 STL On-Field Team Photo Day
Sun 9/2 1:35 STL Kids Run the Show
Signature Sundays
Kids Run the Bases
Sat 9/8 1:05 FLA Ryan Zimmerman Bobblehead (1st 15,000 fans)
Sun 9/9 1:35 FLA Signature Sundays
Kids Run the Bases
Thu 9/20 7:05 LAD Hispanic Heritage Night
Sat 9/22 1:05 MIL Team Poster (1st 20,000 fans)
Pups in the Park
Sun 9/23 1:35 MIL Signature Sundays
Kids Run the Bases
Wed 10/3 1:05 PHI Fantastic FANale

Nationals Promotion/Giveaway Schedule for 2012

The Washington Nationals have released details of the 2012 game day promotion/giveaway schedule, including three bobblehead nights and three Saturday night post-game concerts, which were clearly added based on the success of last September’s post-game concert by Lifehouse.

Highlights this season include bobblehead nights for Michael Morse, Stephen Strasburg, and Ryan Zimmerman. The “fan’s choice” bobblehead has apparently been retired. Additional giveaways will include an opening day cap, a replica truck, a beer stein, and several additional shirts and caps.

The promo items were revealed as part of the team’s merchandising for the new 5 Game Flex Plans. The full promotional schedule, including events and celebrations such as Friday Night Fireworks, Pups in the Park, and Ladies Night will be released later this month. We’ll share those as soon as they are available

2012 Washington Nationals Promotional/Giveaway Schedule

Preliminary – Additional dates to be added soon

Tue 4/3 Schedule Magnet
Thu 4/12 Opening Day Cap
Fri 4/13 T-Shirt
Sat 4/14 Stephen Strasburg Bobblehead
Sun 4/22 Kids Jersey
Thu 5/3 Drawstring Backpack
Sat 5/19 Nationals Script Cap
Sun 5/20 Kids T-Shirt
Sat 6/2 Post-game Concert
Thu 7/5 Replica Truck
Fri 7/6 Luggage Tag
Fri 7/20 Stein
Sat 7/21 Post-game Concert
Sun 7/22 Kids T-Shirt
Sat 8/4 T-Shirt
Sun 8/5 Michael Morse Bobblehead
Fri 8/17 Retro Cap
Sat 8/18 Post-Game Concert
Sat 9/8 Ryan Zimmerman Bobblehead
Sat 9/22 Team Poster


Thanks CurlyDubs

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